CinematicMe: The Events Company Story

Inspired by Brett Culp to share The Events Company story and what makes us 'uniquely us.' Today, I'm going to reconnect with our story and how we came to be...

It was not a life long goal to be an event entrepreneur but my entire life was aligning to be just that. As a child (so my mother says) I was always going off and joining in other people's fun and activities - precocious. As I got older I loved being involved in all sorts of activities and would try anything at least once - outgoing. Because I was involved in an assortment of activities I had a diverse group of friends - people oriented.

I was good in math and science (except physics) but had no intention of following into engineering (the predominant family career path) but much preferred fashion. Kal Ruttenstein of Bloomingdale's was an icon and my goal was to have his job. Thus I pursued a degree in Fashion Design and Business that included a year of study in Paris France. My pursuit of higher education also led me to my husband (of 23 years) who I married 1 month after graduation.

I spent 9 years in retail management, working mostly for May Co. stores while raising our two adorable sons. By the time our youngest entered Kindergarten I was ready to move to a career that allowed greater flexibility with school age kids. Event planning still was not on my radar.

As I explored my options for a career make-over I bought a book on creating a consulting company - but what would I be an expert on? The second book I purchased on up and coming industries connected me with the world of events. This I could do - it seemed the perfect fit with my design degree, merchandising background, and love of entertaining.

So, pre-internet I did a lot of research, wrote a business plan, joined ISES and the local chamber, got into the Yellow Pages (when they mattered) and secured my first 2 clients. With rose colored glasses I convinced myself that if I could get 2, I could get more - optimism.

And for the past 15 years, I (and my team) have been passionate about creating events where the client and their guests have an eventful experience in transformed spaces that awaken the senses and evoke emotion.