The planning is finished, guests have come and gone, invoices are paid and you're ready to put the event from your mind until it's time to start planning for next year's event.
But wait, you have not completed the event cycle. Evaluation is an important and ofter overlooked aspect of an event. Even if your event off without a hitch and guests had a great time, you still need to evaluate the effectiveness of the event.
Did you achieve your objectives? How could the planning process be improved or tweaked? What worked well at the event? What could be improved upon? What was the response from attendees? Did the facility meet your needs?
As you do your evaluation be sure to include your internal and external stakeholders as well as your guests/attendees. Take this information and build it into your event plan. Then, when you begin working on the project for the following year you will have the base to have an even more effective event.
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