Keeping the Creativity Flowing

Creativity is critical to designing events. We are often times asked, 'where do you come up with all of your ideas.' Not by sitting in our office waiting for the next great idea to pop into our heads.

I look for inspiration everywhere; I'm not sure if I trained myself or it comes naturally, but I can look at something and see how it can be translated into an event element. It could be a unique color combination or an interesting way to drape fabric.

I tell our clients that it's not their job to know what the possibilities for their events are, it's my job to know that. I make sure that my team and I stay exposed to what's going on in the industry, what new products are available, food trends, unique entertainment elements...

Tomorrow, we're heading to NYC for the BizBash Expo and looking forward to catching up with colleagues and checking out some of the hottest venues and vendors. We'll take that and see what we can bring back to Central New York to make your event the one people talk about for a long time.

I'll report back...